Globally respected urologist, Dr. Rene Sotelo, approaches the difficult conversation about the prominence of penile cancer with sensitivity, professionalism and humor. He says, “We have increased the survival rate for breast and prostate cancer, but the survival rate for penile cancer has decreased. Why are people coming in late for treatment? It’s not because they don’t have access to medical services. It’s because of shame, fear, and ignorance of how severe penile cancer can be.” Dr. Sotelo hopes that by shedding light on this preventable cancer, he can reduce the stigma behind the disease and help his patients advocate for their own care and the care of their friends and family.